AI Business

AI+ Marketing

This certification empowers marketers to leverage AI for data-driven strategies by learning AI applications in customer segmentation, personalization, and campaign optimization. Gain hands-on experience to enhance engagement, ROI, and ethical AI marketing practices.

Duration

1 Day (8 hours)

Targeted Audience

Digital Marketing Strategist

Marketing Manager

Marketing Specialist

Customer Analytics Expert

Prerequisites for Success

Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other AI digital marketing tools.
Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.

Modules | 7

Examination | 1

Passing Score | 70%

COURSE AGENDA

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

1.1 Understanding AI and Its Core Components
1.2 Historical Context and Evolution of AI in Marketing
1.3 AI Technologies Transforming Marketing
1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

2.1 Introduction to AI in Content Marketing
2.2 Personalization Through AI
2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

3.1 AI Integration in Social Media Marketing
3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

4.1 Introduction to AI-powered Analytics
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

5.1 Ethical AI Use in Marketing
5.2 Regulatory Compliance and Standards
5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

6.1 Strategic Planning with AI
6.2 Implementation of AI in Marketing Strategies
6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

7.1 Integrating AI in Multichannel Strategies
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
7.3 Future Trends in AI and Multichannel Marketing